Does the Property Market Really Pick Up in September?

You’ll often hear estate agents say that the housing market slows down in the summer and then sparks back into life once September arrives. But is this really true, or just one of those old tricks agents use to ‘talk up the market’?

With the school holidays ending and families settling back into routines, we thought it would be a perfect moment to look at what actually happens in September, and what Swindon homeowners should be doing if a move is on the cards.

The September Surge – Fact or Fiction?

We weren’t fibbing! As if you had any doubts…

But truthfully, the data does show a seasonal uptick in September, almost every year. In fact, according to Rightmove analytics, asking prices have risen in September in all but three years since 2001, with a typical increase of around 0.6% month-on-month. Last September, 2024, they rose by 0.8%, so actually ahead of that curve.

But it’s not just prices. Listings also rise almost as soon as September begins. Rightmove reports that the number of new properties coming to market in the first week of September is often about 12% higher than the August weekly average. Buyer demand responds in kind, with enquiries and viewings spiking as house-hunters get back to business.

The reasons are straightforward: people return from holidays, routines are restored, and buyers who want to move before Christmas set themselves a deadline… nothing like a bit of pressure to sharpen the mind!

What the Numbers Show

Last September 2024, as mentioned, provides a good example. Asking prices climbed by 0.8% – stronger than the long-term seasonal average – with the national average asking price reaching £370,759.

Locally, the Swindon market is showing resilience this year. As we head into September 2025, there are 1,218 homes listed for sale – down from more than 1,400 at the start of August, which means that as buyers return in September, competition will feel greater.

Over 1,700 homes are already sold subject to contract, meaning that well over half of the market is under offer – in fact, closer to two-thirds! That’s an incredible number compared to other parts of the country and shows just how strong the Swindon property market is. Data shows that the average asking price across Swindon now sits just above £280,000, around 4% higher than they were at their 2022 peak of £270,119.

This combination of reduced supply, growing demand and a sense that properties locally look more affordable to buyers than in other major towns locally, all points to a market that will become active and very competitive this month.

Why September Works for Sellers

Several factors explain why autumn is such a productive season for the housing market:

• No more holiday distractions: Families who pressed pause over the summer pick up their plans once school starts again.
• Pre-Christmas push: Buyers in September and October want to be in a new home by the time December’s festive season closes the country down for business, and sellers feel there’s just enough time to make it happen.
• Kerb appeal: Homes and gardens still look good in early autumn, with bright colours and good natural light for photos and viewings.
• Market sentiment: September often feels like a “fresh start” for many people, and with mortgage rates stabilising after the recent base rate cut, affordability has improved a little compared to earlier in the year.

What Swindon Homeowners Should Do Now

If you’re considering selling, here are some practical steps to take:

1. Take advantage of demand
Buyer activity is climbing. Listing now means you can benefit from motivated buyers who want to complete before year end. Waiting until late autumn risks running into the seasonal slowdown.

2. Be realistic on price
Yes, prices often tick upwards in September, but overpricing is still risky. Over a third of UK homes on the market have had price reductions recently, with average cuts of around 6%. Work with your agent to set a sensible asking price that attracts serious buyers quickly.

3. Polish your home’s autumn appeal
Keep gardens tidy, sweep fallen leaves, and make sure your home feels bright and welcoming for viewings. As evenings draw in, good lighting indoors becomes increasingly important.

4. Be prepared
Get your paperwork organised and a solicitor instructed early. A proactive approach can make the difference between securing a buyer this side of Christmas, or not.

5. Rely on local insight
National trends provide the backdrop, but every neighbourhood behaves differently. A local agent with Swindon experience will know what’s selling, what buyers are looking for, and how best to present your home. If you need an up-to-date appraisal to determine your potential sale price, one of our Members would gladly help, absolutely free of charge and with no obligation. You can find more information here.

The Bigger Picture

While September is a strong month for activity, spring still delivers the biggest annual surge. That said, September’s spike can be one of the best opportunities outside springtime for sellers to find motivated buyers.

With mortgage rates expected to ease further into 2026, some sellers may hold out for spring. But for those ready to move now, the coming weeks offer a window of opportunity.

Final Thoughts

September is more than just the end of summer holidays – it’s a turning point in the property market. For Swindon homeowners, the combination of renewed buyer motivation, fewer competing listings, and improving mortgage conditions makes early autumn a very smart time to act.

If you’re considering a move, make the most of this seasonal momentum. With realistic pricing, good preparation, and the right local advice, you could secure a buyer while the market is buzzing – and perhaps even move before the year is out.