Sisters are Doin’ it for Themselves: Female Property Buyers Going It Alone

Approximately 33% of Brits now own their home outright, with a further 30% owning theirs with a mortgage. Around 37% of people rent their home. Of those, just over half rent privately, with the remainder renting through their local authority or other social housing provider.

It means that 63% of British adults are homeowners – but the profile of those homeowners is beginning to look different, as social norms change.

The Rise of the Solo Homeowner

More people today are making the choice to remain single, and as a result, solo home-ownership is becoming much more common. And among those choosing to buy a property alone, a trend is starting to emerge.

Research commissioned by Skipton Building Society has revealed that more women are now applying for mortgages on their own than men, with a growing number stating that they actively prefer the idea of solo ownership over buying with a partner.

In 2024, Skipton Building Society processed 11.5% more solo mortgage applications from women than from men, and it wasn’t a one-off spike. So far in 2025, the pattern has continued, with women still ahead by almost 7%.

While the gap has narrowed slightly, the data still points to a shift in buying habits that’s more than just a passing quirk of the market.

Women Prefer to Buy Property On Their Own

Skipton’s survey of 1,000 women who do not currently own a home revealed that 37% intend to buy on their own, compared with 35% who plan to buy with a partner. It is a reversal of traditional expectations, where the majority aimed to purchase as part of a couple.

The reasons vary. 41% of respondents said they want full control over decisions like where to live and what type of property to buy – freedom that can be harder to achieve when two people’s needs and preferences are in the mix.

Others are factoring in flexibility: a home bought alone can be sold, rented out, or retained as an investment without the complications that sometimes accompany joint ownership.

The financial challenge of ‘going it alone’

Those women in Skipton’s study who are actively saving for a deposit have so far put aside an average of £9,420 – but they believe they will need just over £27,000 to secure their first property.

And by and large, they’re correct.

The average UK home is now priced at £271,000, according to the Office for National Statistics (ONS) – and so a 10% deposit comes in at £27,100.

That’s almost triple the amount the average saver currently has.

Nevertheless, a little good news for first-time purchasers currently saving up deposits – female or otherwise – is that the average price of a first-time purchase is actually lower than the average property value overall. The average price paid by first-time buyers, according to Rightmove, is £229,648. It means a 10% deposit comes in at a little under £23,000.

The gap may still feel daunting, and it is one reason why some first-time buyers opt for 95% loan-to-value (LTV) mortgages, i.e. a mortgage that requires only a 5% deposit.

At today’s prices, that’s about £11,482 – far closer to the average savings pot.

A lower deposit means that the loan itself is larger, but it also tends to mean the interest rate is higher, and therefore the monthly payments will be higher too. Some good news this month is that the average 5-year fixed rate has dipped below 5% for the first time since Liz Truss was Prime Minister. It is a shot in the arm for buyers and homeowners looking for a new mortgage or planning to remortgage.

The risks and rewards of buying a home by yourself

There’s no denying that buying alone can magnify certain pressures. If a joint buyer loses their job, the other person’s income can keep the mortgage going; a solo buyer doesn’t have that buffer. Similarly, maintenance costs, repairs and upgrades all fall solely on the individual’s shoulders.

However, the rewards can be equally significant. Solo ownership can mean total control over the property’s use, décor, and future. It can also be a way of building wealth through equity, if the property market continues to grow.

Jen Lloyd, Head of Mortgage Products and Proposition for Skipton Building Society, recognises both sides of the coin, as reported by Anna Sagar on the Mortgage Solutions website: “While solo buyers are incredibly motivated, they face a disproportionate number of barriers. The challenges are significant and too often overlooked. The risks and pressures of buying alone can feel amplified, but that shouldn’t prevent them from pursuing this path.”

What this means for the market

The rise of the solo buyer is more than just a social change; it brings practical implications for estate agents, property developers and lenders. Demand for smaller properties will increase, smart, well-designed properties which offer a balance between affordability and lifestyle. When living alone, one or two bedrooms is usually plenty – but these should not be compromise properties. For many, they are not stopgaps – they are to be ‘home’.

Lenders are already adapting mortgage products to cater to solo incomes. Developers should take note of the changing attitudes of buyers, with consideration not just for layouts but also amenities that suit single-person households. After all, a homeowner may be single, but that does not mean they are not social.

For local markets, the numbers tell only part of the story. Affordability varies wildly from one area to the next. In some regions, the average price makes a 10% deposit realistic within a few years of dedicated saving. In others, even a 5% deposit can feel out of reach without family help or shared-ownership and help-to-buy schemes.

So, how is the market for solo buyers in Swindon?

The Swindon Property Market for Solo Buyers

Let’s take a look at how the numbers stack up for solo buyers in Swindon:

• Average Property Price - £280,938 (Rightmove)
• Average First-Time Purchase Price £223,000 (Office for National Statistics)
• Average Age of a First-Time Buyer – 34 (gov.uk)

As you can see, the numbers are fairly positive for solo purchasers in Swindon, especially those who have managed to secure a 95% LTV mortgage; based on the average first-time purchase price here, a buyer needs a 5% deposit of £11,150 – not so far above that £9,420 pot that female solo purchasers have, on average, currently saved already.

£9,420 is 5% of £188,400, so a little good news for any buyers with that amount already saved is that, according to Rightmove, there are 309 properties currently available here in Swindon which could be purchased with a 95% LTV mortgage at that level or below – subject to other factors also stacking up, such as income multiples, credit score and affordability calculations.

For advice, speak to a mortgage broker, or by all means contact us and we can put you in touch with someone who can help.

Not all solo purchasers are first-time buyers. For some, it comes after a divorce or separation or, in some cases, bereavement.

That being said, we are seeing greater numbers of solo first-time purchases being made at The House Group. Without a second buyer on board, we have found that those younger solo buyers benefit from a bit more help and guidance along the way – and that is something we are here to provide.

A trend that’s here to stay?

It’s too soon to say whether women will consistently outpace men as solo property purchasers, but the underlying drivers – life milestones coming later (or no longer at all), a desire for independence, flexible working – are not going away.

Also, as a society, our outlook on life is changing. ‘Birth, school, college to vocation and a good, solid marriage’ is no longer the ambition for younger generations, who value freedom, independence and life experience, and who no longer see it as their duty to marry, settle down and reproduce, as previous generations did.

Solo ownership is not a fallback option. For many it is becoming the preferred route to homeownership, offering stability, bricks-and-mortar investment and, of course, personal freedom to live the life of their choosing.

The rise of the solo buyer, no matter their gender, is something that the property market shouldn’t ignore. And if you are a Swindon property owner, you might consider how you can make your home appeal to this growing section of the market, when you come to sell.

Solo Property Buyers – Frequently Asked Questions

1. What does “solo property buyer” mean?
   A solo buyer is anyone purchasing a home alone – whether they’re a first-time buyer, an experienced mover, or buying an investment property without a co-owner.
2. Why are more women buying property alone?
   Recent research shows that single women now outnumber single men in the housing market. There are a few reasons for this shift:
   1. Changing priorities: More women are prioritising independence and financial security over waiting to buy with a partner.
   2. Career progression: Increased representation in higher-paying roles means more women can afford to buy solo.
   3. Lifestyle choices: Many are choosing homeownership as a foundation for future plans, rather than a step that follows marriage or starting a family.
   4. Financial confidence: Women are increasingly proactive about investing, building equity, and planning for long-term stability.
   5. Longer life expectancy: Older women, including divorcees and widows, often re-enter the market alone, boosting female solo buyer numbers.
3. Why do people want to buy a property by themselves?
   1. Independence and lifestyle choice
   2. Relationship changes
   3. Career relocation
   4. Investment purposes
   5. Stepping onto the ladder sooner without waiting for a partner
4. What challenges do people face buying property alone?
   1. Affordability: one income usually means a smaller budget
   2. Mortgage approval: some lenders apply stricter affordability checks
   3. Balancing location, size, and features with budget limitations
   4. Managing the whole buying process alone
5. What does a solo buyer look for in a property?
   1. Affordability: manageable mortgage repayments, low running costs, energy efficiency
   2. Location & transport: good access to work, friends, family, and social life
   3. Security: safe neighbourhoods, secure entry systems, well-lit surroundings
   4. Low maintenance: smaller gardens, modern appliances, and homes in good repair
   5. Resale potential: a layout and location that will appeal to future buyers
   6. Space efficiency: smart layouts that make the most of smaller footprints
   7. Community feel: local cafés, gyms, parks, and friendly neighbours
6. Are flats or houses better for solo buyers?
   It depends on budget, lifestyle, and priorities. Flats often have lower purchase prices and maintenance responsibilities, while houses offer more privacy and space.
7. Can people buying alone get a mortgage?
   Yes, many lenders welcome single applicants. Working with a mortgage broker can help find the best deal for your circumstances. Larger deposits make achieving a mortgage easier and will improve the rates offered.
8. What support is available for solo buyers?
   1. Schemes like Shared Ownership or (if applicable) Key Worker Schemes
   2. Local housing initiatives
   3. Advice from estate agents, mortgage brokers, and solicitors familiar with single-applicant purchases
9. How can estate agents help solo buyers?
   At The House Group, our Members can offer tailored viewings, put you in touch with advisers to discuss best finance options clearly, and match you with properties that suit both your lifestyle and long-term plans.